Bad decisions brewing
A collection of blonde ales designed for the drinker who knows what they like and isn’t afraid to enjoy it.
Bad Decisions Brewing is a conceptual beverage branding project focused on creating a cohesive and realistic product through color palette development, brand voice, label design, and nutritional information. I began with a broad exploratory phase, testing multiple visual directions and brand identities, then refined these options into a focused system that balanced clarity, consistency, and personality.
The final brand subtly reflects my own design style—cheeky, self-aware, and grounded in confrontational realism—while prioritizing strong visual hierarchy and functional design. Through this project, I learned how effective iteration and narrowing decisions lead to a more intentional and polished final outcome.
ATLS 2300 [TEXT] -
Introduces technologies, terminology, and histories related the design of text within digital and analogue media. Students will learn the fundamentals of design, typography and layout through lectures, projects and critiques. The curriculum surveys significant theoretical perspectives, historical periods, and significant practitioners that influence the practice of typographic design.
Design process
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What I learned
This project taught me the value of trusting the design process rather than settling on an early idea. Allowing myself to explore freely at the beginning made it easier to recognize which decisions were worth keeping and which needed to be cut. I also learned how refining constraints—such as color, tone, and layout—strengthens a brand and results in a more intentional final design.